Key Regional Milestones for 2026 Expansion

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the team. That's costly, but it produces vital mass, develops awareness, and justifies above-store leadership.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we deliberately developed strong bases in Phoenix and Dallas initially. That offered us the success to withstand slow starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the whole group in-market to support stores, hire, and guarantee culture was big.

Freddy's Frozen Custard & Steakburgers

Top Investment Prospects to Watch

People often ignore how important group is to scaling. How have you approached building and scaling your group? This is something I'm truly pleased with. Our team took all the important things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize growth frame of mind and profession pathing.