High-ROI Hospitality Investments Arising in 2026

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You mentioned anticipating 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

So you require equity sponsors who believe in the vision and the group. Another lesson: you need to open 4 to 6 shops in a new market within 2 to 3 years. That's pricey, however it creates emergency, constructs awareness, and validates above-store management. Without it, you remain sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we intentionally developed strong bases in Phoenix and Dallas. That offered us the profitability to hold up against sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas likewise where our group lived. Having the entire team in-market to support stores, hire, and make sure culture was huge.

Freddy's Frozen Custard & Steakburgers

Steps to Scale a Dining Brand

People frequently undervalue how crucial team is to scaling. How have you approached building and scaling your group? This is something I'm actually happy with. Our team took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We stress growth frame of mind and career pathing.